NIK BAEYENS - FOUNDER 

Born in Belgium, Nik Baeyens earned his Master's degree in Integral Design & Product Development from Henri van de Velde University in Antwerp in 2000. .

In the early stages of his career, Nik worked as a designer for a variety of companies, contributing to projects such as FMCG point-of-purchase displays, medical equipment, lighting products, and more. Today, he divides his time between producing both 2D and 3D artworks and undertaking freelance product design, with his work being successfully sold worldwide.

Nik's artistic practice intertwines elements of fairy tales, iconic characters, logos, and popular culture imagery, intuitively crafting new narratives that resonate with his audience. Through his art and objects, he invites emotional engagement, capturing attention and offering innovative experiences. Drawing inspiration from contemporary influences and fleeting glimpses of the past, Nik Baeyens explores the interaction between objects and users, with a vision he refers to as "The Awareness of Life."